Retail experts with 30+ years experience. Transforming dealer groups, dealerships and OEMs.
You don’t know what you don’t know. It’s time to get the full picture-view from leadership, sales, BDC and fixed ops. Create productivity, accountability and focus across the dealership/group.
Guaranteed to turn your dealership around in 90 days. We are undefeated.
Mitch Cummins, CEO of Cummins Performance Group, uses his 40 years of expertise and high-energy coaches to transform your business’s bottom line. As the former COO of the nation’s biggest GM dealer group in the country, he managed over a billion dollars a year in revenue, 16 locations and more than 4600 employees. He Is also the co-founder of Dealer-FX, and has run some of the most successful national workshops for Ford and GM, and has had some of highest attended public speaking events at shows like Digital Dealer.
Our programs are designed to elevate your team’s performance and drive measurable results. From sales skills to leadership development, our services provide the tools and strategies needed to overcome challenges and achieve your business goals. Explore our offerings below and discover how we can help unlock the full potential of your team.
Enhance your team’s selling abilities with our specialized training, covering all aspects of the sales process—from opening conversations to closing deals. Our approach is rooted in the latest techniques and proven strategies to maximize success.
Become a leader who inspires and motivates your team! Our leadership development program is designed to help managers build key skills in decision-making, delegation, and fostering trust within teams.
We work with management to ensure detailed focus on pace, appointments and team performance to ensure best-ever results. The real change happens when leadership can get alignment and accountability from the top down.
Improve collaboration and communication within your team through our program, which combines theory with practical exercises. Our goal is to ensure better understanding among team members, boosting their efficiency and engagement.
Effective performance management is essential for achieving company goals. We offer training that includes tools and strategies for monitoring performance, providing constructive feedback, and motivating employees.
With our productivity improvement training, help your team accomplish more in less time. We focus on optimizing workflows, time management, and eliminating distractions, enabling employees to reach their full potential.
Our dedicated team of experts, including leadership coaches, data analysts, and sales coaches, utilizes AI to aggregate and analyze data across various tools.
This ensures that all initiatives are grounded in real-time insights, allowing your business to adapt and thrive
Whether you’re at the corporate level, a GM, sales manager or sales person, you’ll know exactly where to focus, in real time, and pace the month so you can get ahead.
We implement the SMART goal framework, tracking key performance metrics such as appointments set, closing ratios, and lead conversions. Our daily prior activity and mid-day performance reports empower your team to make real-time adjustments for sustained success.
You don’t know what you don’t know. It’s time to get the full picture view from leadership, sales, BDC, and fixed ops. Create productivity, accountability, and focus across the dealership/group.
Get more from your reporting. With 14 system logins and 30 reports to look at, it’s easy to become numb to the info. We show you exactly what you need to know, when you need to know it.
We roll up valuable insights from your CRM, email templates, and mystery power shops and coach you and your team, as well as fix issues for you to make an impact fast.
- Shop your business and your market
- We look at calls, texts, emails and websites
- Our 72-hour report analyzes your team's follow up
- Offered as ala carte shops or monthly bundle
- Leadership, manager, sales, and BDC coaching.
- Performance dashboards straight to your device.
- Hot leads, CRM management, power hours.
- Tailored to each person. Nothing is one-size-fits-all.
- Proven 90+ day process for follow ups. CRM cleanup
- Cutting-edge designs, mobile rendering
- Includes coupons, sales, Incentives & customizations
- Industry best practices, manager confirmations and
more
- Mitch Cummins CEO (40 years in retail, 15 years turning around dealerships) steps In to give full, GM-level turnkey dealership transformation.
- Contact for your customized plan.
Performance guarantee.
Last month our dealers saw an increase of:
We syncronize and maximize every lead, tool, process and person in your organization.
Unlock the full potential of your dealership with proven strategies and tailored solutions designed to elevate your team’s performance.
Whether you’re looking to boost sales, improve customer satisfaction, or enhance leadership capabilities, we’re here to help you achieve lasting results. Take the first step towards transformation today.
Hear from participants of CPG’s Built To Drive Growth workshops. Voted Ford’s highest-rated dealer workshop programs to-date.
Hear from participants of CPG’s Built To Drive Growth workshops. Voted Ford’s highest-rated dealer workshop programs to-date.
“We found CPG’s weekly coaching and measurement tools extremely helpful as we have been able to make substantial improvements in our BDC/ Internet Department. I would strongly recommend CPG to any store interested in improving this critical part of their business.”
“We really needed a mentor who’s been around in the automotive business. Mitch personally sends me a coaching video every week. The CPG team is helping us get better usage out of our expensive internal programs, refining how that data goes in, and reporting to us KPIs that we can trust.”
Just want you to know how much I have enjoyed the SDR “Built to Drive Growth” webinars. I was lucky enough to do a pilot program with CPG and Mitch. Mitch is the best I have seen at what he does. Mitch’s worksheets/processes work! I still have all the presentations/worksheets from CPG and use them today with Sales Meetings.
Mitch is an extraordinary leader and manager. During his tenure at Bill Heard Enterprises, he brought a failing store into profitability and quickly began improving the operations of other stores. Due to his exemplary performance, he was quickly promoted to Chief Operating Officer and began bringing the dealer group back into profitability. He negotiated national contracts with millions of dollars in savings, with more benefits and products for the dealerships. Prior to his decision to leave the group, he put us on a positive path of success and profitability.
I am not a salesperson for and I rarely recommend any services or products. In my 35 years this is by far the most timely, innovative and built to support what we do every day.
