We act as a co-manager inside your dealership, fixing your sales and BDC execution daily — increasing appointments, show rates, and closing percentages within 90 days.
Are you ready to make change?
Most dealerships don’t have a lead problem — they have an execution problem.
We identify exactly where your team is losing deals across BDC, sales, and management, then fix it in real time.
We don’t give advice in a once a month rah-rah session and disappear.
We work alongside your managers and team every week to drive measurable results — just like an in-store performance director.
We don’t just train managers — we hold them accountable to performance.
Daily activity and pace tracking
Appointment and show rate accountability
Real-time coaching based on live deals
Clear weekly action plans
We work directly with your team to improve:
Outbound call activity
Text and email follow-up
Appointment setting
Objection handling
Lead response speed
Everything is based on your real leads, not theory.
We create a first AND lasting impression from your team. As CRM and process experts, our in-house design team crafts templates that render beautifully, are easy to read, and leave a strong impact.
Unlock the full potential of your dealership with proven strategies and tailored solutions designed to elevate your team’s performance.
Whether you’re looking to boost sales, improve customer satisfaction, or enhance leadership capabilities, we’re here to help you achieve lasting results. Take the first step towards transformation today.
Our team isn’t just here to train — we’re invested in your results.
Each of our coaches is incentivized based on your performance improvements, including:
This ensures our focus stays where it matters most: driving measurable, lasting growth in your store.
“We found CPG’s weekly coaching and measurement tools extremely helpful as we have been able to make substantial improvements in our BDC/ Internet Department. I would strongly recommend CPG to any store interested in improving this critical part of their business.”
“We really needed a mentor who’s been around in the automotive business. Mitch personally sends me a coaching video every week. The CPG team is helping us get better usage out of our expensive internal programs, refining how that data goes in, and reporting to us KPIs that we can trust.”
Just want you to know how much I have enjoyed the SDR “Built to Drive Growth” webinars. I was lucky enough to do a pilot program with CPG and Mitch. Mitch is the best I have seen at what he does. Mitch’s worksheets/processes work! I still have all the presentations/worksheets from CPG and use them today with Sales Meetings.
Mitch is an extraordinary leader and manager. During his tenure at Bill Heard Enterprises, he brought a failing store into profitability and quickly began improving the operations of other stores. Due to his exemplary performance, he was quickly promoted to Chief Operating Officer and began bringing the dealer group back into profitability. He negotiated national contracts with millions of dollars in savings, with more benefits and products for the dealerships. Prior to his decision to leave the group, he put us on a positive path of success and profitability.
I am not a salesperson for and I rarely recommend any services or products. In my 35 years this is by far the most timely, innovative and built to support what we do every day.
