The Co-CEO Program is your executive-level fix when the dealership’s vision, performance, and people aren’t aligned.
The Co-CEO Program is your executive-level fix when the dealership’s vision, performance, and people aren’t aligned.
The Co-CEO Program is your executive-level fix when the dealership’s vision, performance, and people aren’t aligned.
The Co-CEO Program is your executive-level fix when the dealership’s vision, performance, and people aren’t aligned.
Led by turnaround specialist Mitchell Cummins, this program installs real leadership infrastructure, holds every department accountable, and creates results you can track – daily.
We don’t make suggestions.
We get in the trenches, build the plan, install the team, and drive execution.
Proven across 35+ stores. Trusted by Murgado Automotive Group. Designed to dominate.
Led by turnaround specialist Mitchell Cummins, this program installs real leadership infrastructure, holds every department accountable, and creates results you can track – daily.
We don’t make suggestions.
We get in the trenches, build the plan, install the team, and drive execution.
Proven across 35+ stores. Trusted by Murgado Automotive Group. Designed to dominate.
The Co-CEO Program is not consulting.
It’s executive-level dealership leadership, embedded directly into your store’s daily operations.
Led by industry veteran Mitchell Cummins, the Co-CEO Program is a hands-on, results-focused leadership system that rebuilds your store from the inside out. Whether you’re in crisis or just underperforming, we act as a second CEO inside your operation — building accountability, growing people, and turning departments into profit centers.
We step in, roll up our sleeves, and lead alongside your GM.
Here’s what we deliver:
- Action plans by person and department — sales, service, parts, F&I, BDC
- Morning rallies, performance reviews, and live game plans
- Gross, volume, expense control, inventory health, lead source performance
- SMART goals by store and by department, all tracked in real time
- Hands-on coaching for GMs, GSMs, and department heads
- Install structure, discipline, and high-performing teams that stay
- From lead handling to service retention — if it’s broken, we fix it
- Integrated marketing and pricing strategies built to win locally
- Custom dashboards, leaderboards, and accountability scorecards
- Full implementation of the CPG Intel System (CRM, lead, traffic, PACE)
We step in, roll up our sleeves, and lead alongside your GM.
Here’s what we deliver:
– Action plans by person and department — sales, service, parts, F&I, BDC
– Morning rallies, performance reviews, and live game plans
– Gross, volume, expense control, inventory health, lead source performance
– SMART goals by store and by department, all tracked in real time
– Hands-on coaching for GMs, GSMs, and department heads
– Install structure, discipline, and high-performing teams that stay
– From lead handling to service retention — if it’s broken, we fix it
– Integrated marketing and pricing strategies built to win locally
– Custom dashboards, leaderboards, and accountability scorecards
– Full implementation of the CPG Intel System (CRM, lead, traffic, PACE)
Access our tools, programs, and expert guidance anytime, anywhere-on your phone, tablet, or desktop.
Because we lead, not just advise.
With over 40 years in the business – and hundreds of turnarounds under our belt – we know what separates “average” from elite. We bring the tools, training, tech, and tenacity to drive measurable growth, from the front end to fixed ops.
This is your full-scale operating system for automotive success.
Unlock the full potential of your dealership with proven strategies and tailored solutions designed to elevate your team’s performance.
Whether you’re looking to boost sales, improve customer satisfaction, or enhance leadership capabilities, we’re here to help you achieve lasting results. Take the first step towards transformation today.
Are you tired of grappling with the challenges that plague the automotive industry? Searching for a proven solution to skyrocket your dealership’s success? Look no further. As a seasoned automotive executive, you understand the unique demands of this dynamic landscape. That’s why I, Mitch Cummins, invite you to discover the transformative potential of Cummins Performance Group—a partnership-driven approach designed to enhance your dealership’s sales, customer satisfaction, and processes.
What We Do
– Action plans by person and department — sales, service, parts, F&I, BDC
– Morning rallies, performance reviews, and live game plans
– Gross, volume, expense control, inventory health, lead source performance
– SMART goals by store and by department, all tracked in real time
– Hands-on coaching for GMs, GSMs, and department heads
– Install structure, discipline, and high-performing teams that stay
– From lead handling to service retention — if it’s broken, we fix it
– Integrated marketing and pricing strategies built to win locally
– Custom dashboards, leaderboards, and accountability scorecards
– Full implementation of the CPG Intel System (CRM, lead, traffic, PACE)
Awards as an automotive retail expert. Managed a multi-billion dollar company. Sold over a million vehicles.
Mentored over 4500 dealers – Shared knowledge for success in the automotive industry.
Creating partnerships, Tailored solutions, Transformative results.
Marketing, Revenue generation, Scaling, Customer retention.
Business owners, Corporate auto groups.
Make a positive impact, Engage effectively in various contexts.
- Shop your business and your market
- We look at calls, texts, emails and websites
- Our 72-hour report analyzes your team's follow up
- Offered as ala carte shops or monthly bundle
- Leadership, manager, sales, and BDC coaching
- Performance dashboards straight to your device
- Hot leads, CRM management, power hours
- Tailored to each person. Nothing Is one sized fits all.
- Proven 90+ day process for follow ups. CRM cleanup
- Cutting-edge designs, mobile rendering
- Includes coupons, sales, Incentives & customizations
- Industry best practices, manager confirmations and more
- Performance dashboard system accessible with no logins
- Pace reporting, internet, sales, fixed and more
- Marketing and pricing strategy insights
Power shops to see where you stand
Access our tools, programs, and expert guidance anytime, anywhere-on your phone, tablet, or desktop.
You don’t know what you don’t know. It’s time to get the full picture-view from leadership, sales, BDC and fixed ops. Create productivity, accountability and focus across the dealership/group.
Unlock the full potential of your dealership with proven strategies and tailored solutions designed to elevate your team’s performance.
Whether you’re looking to boost sales, improve customer satisfaction, or enhance leadership capabilities, we’re here to help you achieve lasting results. Take the first step towards transformation today.
Mitch Cummins, CEO of Cummins Performance Group, uses his 40 years of expertise and high-energy coaches to transform your business’s bottom line. As the former COO of the nation’s biggest GM dealer group in the country, he managed over a billion dollars a year in revenue, 16 locations and more than 4600 employees.
He Is also the co-founder of Dealer-FX, and has run some of the most successful national workshops for Ford and GM, and has had some of highest attended public speaking events at shows like Digital Dealer.
See Co-CEO in-action. Started in August, profitable by October.
Every dealership or dealer group is unique, but the fundamentals remain the same. Mitch and his coaches collaborate with you to craft
a custom roadmap—setting goals, identifying opportunities, and overcoming challenges specific to your market. We’re here to refine
your strategy and maximize your tools.
Drive profitability and streamline operations with tools designed to optimize your automotive business.
Tap into proven strategies, hands-on leadership, and tailored programs built to maximize every department’s performance — from the front line to the finance office.
Hear from participants of CPG’s Built To Drive Growth workshops. Voted Ford’s highest-rated dealer workshop programs to-date.
“We found CPG’s weekly coaching and measurement tools extremely helpful as we have been able to make substantial improvements in our BDC/ Internet Department. I would strongly recommend CPG to any store interested in improving this critical part of their business.”
“We really needed a mentor who’s been around in the automotive business. Mitch personally sends me a coaching video every week. The CPG team is helping us get better usage out of our expensive internal programs, refining how that data goes in, and reporting to us KPIs that we can trust.”
Just want you to know how much I have enjoyed the SDR “Built to Drive Growth” webinars. I was lucky enough to do a pilot program with CPG and Mitch. Mitch is the best I have seen at what he does. Mitch’s worksheets/processes work! I still have all the presentations/worksheets from CPG and use them today with Sales Meetings.
Mitch is an extraordinary leader and manager. During his tenure at Bill Heard Enterprises, he brought a failing store into profitability and quickly began improving the operations of other stores. Due to his exemplary performance, he was quickly promoted to Chief Operating Officer and began bringing the dealer group back into profitability. He negotiated national contracts with millions of dollars in savings, with more benefits and products for the dealerships. Prior to his decision to leave the group, he put us on a positive path of success and profitability.
I am not a salesperson for and I rarely recommend any services or products. In my 35 years this is by far the most timely, innovative and built to support what we do every day.
If you’re tired of excuses and ready for execution, let’s schedule a call.
One team. One plan. One mission: WIN.
The Co-CEO Program – where dealership domination begins.
Your Complete Sales Transformation System, Super-Charged by AI.
